How to Improve Your Company's Image After a PR Disaster
Dan Schawbel is the leading personal branding adept for young professionals. Read total profile
People y'all know or have never met yet are googl'ing you lot. Let'south confront it, y'all're even google'ing yourself! At the cease of 2007, the Pew Cyberspace Inquiry Team institute that 47% of people search for information about themselves online (Self-Googling), which was more than than double 5 years agone. It's a pretty safe bet that percentage has climbed to over 50 or 60% past this year.
Some people might can it ego-surfing, but it'due south actually a proficient practice to see what results come upwardly for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you lot either for fun or considering they desire to larn more near you. Hiring managers want to see if you accept a clean record in Google, which is your permanent record because every movement you lot make (yes even a blog comment) is stored there forever. Before I went on a second date one time, the girl Google'ed me. If she hadn't liked what she saw, the second date wouldn't have happened. Try doing it right now and run across what you get.
In that location is no hiding from Google!
Google keeps rails of but about everything you practice on the internet. Information technology patrols and captures your online beliefs, such as when you mail service on your web log, tweet using Twitter, join social networks, comment on other blogs, write articles for online news sources and more than. Aside from the content you create and distribute over the internet, other people are talking about you lot, which ways that Google has a complete picture (almost like an autobiography) of your life. In the digital age, Google is your resume, your permanent tape and a journal of your life. Your children and children's children volition be able to find out everything well-nigh you when they grow older. "Mom, await what I just found out about Dad in Google." Your personal make can't hide from Google. There is one major exception to this though.
Common names
If your name is common, such equally Mike Smith, then it will be very hard to own your Google results. There are over 54 meg results for "Mike Smith" in Google. You won't exist able to compete with the athletes and musicians on the first few pages. If your life goal is to rank in the top ten results, that may be achievable, if you lot either go very famous or work extremely difficult at edifice content each and every day for your entire life. At the age of sixty you might find out that Google inverse their algorithm and you'll lose all that hard work. The point being is that you'll have to differentiate your name in order to rank high. I typically recommend you lot use your middle proper noun or a nickname in this case. The worst example scenario is that you modify your name completely ;).
Celebrity names
Celebrities are very fortunate considering they become mass media attention, which means traditional media sources (NY Times, ABC News) write manufactures about them. These sources rank extremely high in Google. We're talking Google PageRank's of eight and higher! Your blog posts about these celebrities will never finish up on the superlative xx results for their name unless you are Perez Hilton. If your name is the aforementioned as a celebrities, you are in big trouble. Effort searching for Christina Aquilera (21 million results), Britney Spears (88 million), Lil Wayne (40 million) and other major celebrities. Personally, I don't take any friends with these names, but even with C-level celebrities, you don't stand a chance. If you are stuck with a glory proper noun, I suggest that you build your brand effectually an area of your expertise or interest and connect it to your brand proper name.
Unique names
While growing upwardly, you lot might have been made fun of people of your unique name considering it was "different." Although you were ostracized and made fun of, correct now you get to laugh at everyone else! With a distinct name, you are able to easily manipulate the results for your proper noun on search engines. When you become to your loftier school reunion and see your friends, you'll go the last laugh because you can be visible and control perceptions, while they only cannot. When y'all Google your name, whether you take results that reflect your brand, you'll see how difficult information technology will be to rank high for information technology or non. Depending on the contest, it may have you a few days or a few months. Over time, if y'all work very hard, y'all'll ain the top 10 results for your proper noun.
In my side by side mail, I'll talk about what you lot tin can practise to gain command over your Google results and let your personal brand polish through.
Featured photo credit: Adam Winger via unsplash.com
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Source: https://www.lifehack.org/408524/how-to-improve-your-companys-image-after-a-pr-disaster
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